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Product details
File Size: 9725 KB
Print Length: 352 pages
Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
Publisher: Routledge; 6 edition (March 13, 2018)
Publication Date: March 13, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07BFG3K6Q
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Amazon Best Sellers Rank:
#708,147 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This will give you solid advice on how to organize your campaign timeline, canvass door to door, organize your volunteers, hold events, and figure out your priority districts from the historical voting results. However, it contains nothing about the new world of the internet. Not the book or author's fault - it's just an old book - but there is nothing on websites, email campaigns, or social media campaigns. Still, what is contained in this book is really valuable information. Even if you find a more updated book about running election campaigns using social media, I'd still recommend this book for all the other items I listed.
Excellent resource for people with no experience running for even the most minor office.
What an excellent book! I am running a local campaign for a family member and have bought three different books from Amazon. While all three have great ideas and offer substance, I would take this one hands down if I could only have one.The specific information on precinct and voter analysis are well worth the price of the book alone.
Very informative, easy to read. Definitely recommended if running a local election.
Having worked on more campaigns than I can remember, there is no better, more useful, comprehensive and effective beginners guide to running a political campaign than this. This is the one that you will use and remember.
I absolutely love this book. When I first bought the book I had a lot of questions about campaign management. There were a lot of things my friends who were experienced in senior campaign management told me that this book confirms. I was worried that the book would be centered around a really small race, such as a mayoral race of a small city. Although, smaller races like city, county and state senate, representative races are mentioned a lot, there are a few mentions of larger statewide/federal races mentioned in the book.The one thing that I do not like about the book is is the organization of it's chapters and subchapters. That relatively minor, however.If the author could write about, in her next edition, more day to day duties as it relates to staff, this book would be the best out there! Everyone said that the job of the campaign manager is VERY time consuming and often you're helping others like press secretary, field director and others do their job, which makes sense. However, this book doesn't really give you a sense of the time commitment that it takes to be a campaign manager. Finally, I'd recommend adding subchapters for more positions for the larger statewide campaigns and an in-depth analysis of their job, seeing that the campaign manager should be very well aware of their duties in case he/she has to step in and help aid in their job.
I did a search in my confusion about how to help with my son's campaign and stumbled on this book at Amazon. It came quickly enough to be timely for me and was a real help to my planning. It is clear, easy to read and understand. I was lucky to fine it!
This book is a MUST BUY. I am an elected official and this book on top of providing me with smart and alternative tips on how to run a successful local campaign, gave me the motivation to think out of the box.Thanks a lot Catherine for sharing your amazing analytical insight and field experience.Regards,Attilio Di Mattia
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